Bowerman's style led towards the introduction of the "Moon Shoe" in 1972, so named because the waffle tread was reported to resemble the footprints remaining by astronauts to the Moon.
Nike was an early adopter of internet internet marketing, e-mail administration technologies, and working with broadcast and narrowcast communication systems to create multimedia advertising and marketing strategies.
In the 분양 course of the nineties, Nike faced criticism for the use of boy or girl labor in Cambodia and Pakistan in factories it contracted to manufacture soccer balls. Whilst Nike took motion to control or at the very least reduce the practice, they continue to deal their generation to firms that function in locations where insufficient regulation and checking ensure it is difficult to ensure that boy or girl labor will not be being used.